About Us

About Us

SmartTrace is a UK-based, DEFRA-approved pet microchip database dedicated to reuniting lost and stolen pets with their owners. Supplying the latest ISO-compliant microchips, we operate a secure, easy-to-use database trusted by vets, local authorities, breeders, and pet owners.

With instant pet owner transfers, 24/7 support, and free lifetime update plans, our pet identification system is designed to be fast, convenient, and there when it matters most.

We keep things simple, effective, and focused on giving missing pets the best possible chance of being reunited with their owners.