Privacy policy
Privacy Policy
This Privacy Policy describes how SmartTrace (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your Personal Information when you visit or make a purchase from smarttrace.myshopify.com.
Contact
If you have any questions, require further information about our privacy practices, or wish to make a complaint, you can contact us at:
Email: [hello@smarttrace.org.uk](mailto:hello@smarttrace.org.uk)
Post: Data Candy (UK) Ltd, 108 Office, 372 Old Street, London EC1V 9LT, United Kingdom
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for support. In this policy, “Personal Information” means any information that identifies an individual.
Device Information
Purpose of collection:
To load the Site properly, improve performance, and analyse how visitors use the Site.
Source of collection:
Collected automatically through cookies, log files, web beacons, tags, pixels, and analytics tools such as Google Analytics and Meta Pixel.
Disclosure for a business purpose:
Shared with Shopify, Google (Analytics), Meta (Facebook & Instagram), and TikTok.
Personal Information collected:
Web browser version, IP address, time zone, cookie data, pages viewed, search terms, interaction data, device type, operating system, referring URLs, and approximate location.
Order Information
Purpose of collection:
To process and fulfil orders, handle payments, arrange delivery, provide confirmations, communicate with you, detect fraud, and send relevant marketing (where permitted).
Source of collection:
Collected directly from you.
Disclosure for a business purpose:
Shared with Shopify, Stripe (payment processing), PayPal, Royal Mail (delivery), and any integrated Shopify services used for fulfilment or marketing.
Personal Information collected:
Name, billing address, shipping address, payment details (processed securely via Stripe, PayPal, Apple Pay, and Google Pay), email address, and phone number.
Customer Support Information
Purpose of collection:
To respond to enquiries, provide assistance, and resolve any issues.
Source of collection:
Collected directly from you via email.
Disclosure for a business purpose:
Shared with Shopify and email service providers (such as Google Workspace).
Personal Information collected:
Name, email address, phone number (if provided), order details, and any information included in your enquiry.
Age restrictions
The Site is not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children. If you believe a child has provided us with Personal Information, please contact us and we will remove it.
Sharing Personal Information
We share your Personal Information with service providers to operate our business and fulfil our obligations. These include:
Shopify (store platform)
Stripe and PayPal (payments)
Royal Mail (delivery)
Google (analytics)
Meta (Facebook & Instagram advertising)
TikTok (advertising)
Email marketing platforms such as Klaviyo or Mailchimp
We may also disclose your information if required by law or to protect our legal rights.
Behavioural Advertising
We use your Personal Information to show you relevant adverts and marketing communications.
We use:
Google Analytics
Meta (Facebook & Instagram Pixel)
TikTok Pixel
Email marketing platforms such as Klaviyo or Mailchimp
You can opt out of targeted advertising here:
[https://www.facebook.com/settings/?tab=ads](https://www.facebook.com/settings/?tab=ads)
[https://www.google.com/settings/ads](https://www.google.com/settings/ads)
[https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads](https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads)
[https://www.tiktok.com/privacy/advertising](https://www.tiktok.com/privacy/advertising)
You can also opt out via: [https://optout.aboutads.info/](https://optout.aboutads.info/)
Using Personal Information
We use your Personal Information to provide our services to you, including offering products for sale, processing payments, shipping and fulfilment, communicating with you, improving our services, and sending marketing where permitted.
Lawful Basis (GDPR)
If you are in the EEA, we process your data under:
Your consent
Performance of a contract
Compliance with legal obligations
Legitimate interests (such as improving services and preventing fraud)
Retention
We retain your Personal Information for as long as necessary to fulfil orders and comply with legal obligations, unless you request deletion.
Automatic Decision-Making
We do not carry out fully automated decision-making that has a legal or significant effect on you.
Shopify may use limited automated systems to detect fraud, such as temporary IP or card blocking.
Selling Personal Information
We do not sell Personal Information.
Your Rights (GDPR)
You have the right to access the Personal Information we hold about you, to correct inaccurate data, request deletion, and request transfer of your data.
To exercise these rights, contact us at [hello@smarttrace.org.uk](mailto:hello@smarttrace.org.uk).
Your Personal Information may be processed outside the UK/EEA, including in the United States and Canada, via Shopify infrastructure with appropriate safeguards in place.
Cookies
We use cookies to improve your experience, including functional, performance, and advertising cookies.
These include Shopify cookies and third-party cookies from Google Analytics, Meta Pixel, and TikTok Pixel.
You can manage cookies through your browser settings. Disabling cookies may affect site functionality.
Do Not Track
We do not respond to “Do Not Track” signals due to the lack of a consistent industry standard.
Changes
We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or regulatory reasons.
Complaints
If you would like to make a complaint, please contact us using the details above. If you are not satisfied with our response, you may contact the UK Information Commissioner’s Office:
[https://ico.org.uk/make-a-complaint/](https://ico.org.uk/make-a-complaint/)
Business Information
Data Candy (UK) Ltd
Email: [hello@smarttrace.org.uk](mailto:hello@smarttrace.org.uk)
Address: 108 Office, 372 Old Street, London EC1V 9LT
Phone: 01451 600 999
Company Number: 13102481
VAT Number: 369874036
Last updated: 14/04/2026